The new six-year deal extends their broadcasting and marketing agreement through 2022. Under the agreement, SiriusXM will continue to deliver 24/7 racing content plus daily NASCAR talk and interviews with voices across the industry through its SiriusXM NASCAR Radio channel. SiriusXM will also retain exclusive category rights to utilize NASCAR branding and trademarks for advertising and promotion. 2017 is NASCAR’s 16th season on satellite radio.
“For the last 15 years we’ve proudly delivered the excitement of NASCAR to fans nationwide, providing them with a level of coverage unmatched by anyone in audio entertainment, and we are very pleased to continue our relationship for years to come,” said Steve Cohen, SiriusXM’s SVP of Sports Programming. “NASCAR has always had one of the most loyal fan bases in sports, and it continues to innovate to constantly improve the racing on the track. SiriusXM NASCAR Radio will continue to give fans, no matter where they are in the country, a terrific platform to follow and discuss the new format put in place this season, and stay connected with their favorite drivers as they vie for the championship.”
